Also heres a poster idea I had. Opinions would be appreciated.
Wednesday, 25 November 2009
So far
Hey guys,
Sorry I missed the meeting today. Hope you got my text. Anyway hers what I've done so far. They're not veryrealisticlooking at the moment but you should get the idea i'm following. Found some great pics at http://www.28dayslater.co.uk/forums/showthread.php?t=37298 and have been using some of those for modification. Have a look and let me know what you think. :) Also can some one let me know what was discussed today.
Thursday, 12 November 2009
woops one last thing
One last thing I forgot to include. We discussed the layout of how the undergarden. Basically, the platform would be the walkway dividing the shelters / house which would be the station halls and the actual gardens which would be where the train normally passed filled with soil. Its a bit hard to explain. Martin had a very nice illustration depicting it very well so if possible, marting could you scan it and email it to us all so that people could get a better idea of what I'm talking about lol.
Ok that's really it now :)
Bya
Ok that's really it now :)
Bya
Thursday meeting
Update to today's meeting. Here's what we discussed:
We looked over some research done by Martin, which highlighted a game designed to make fun out of the cold war, advertising a really bad event as something positive thus highlighting the kind of ignorance and gloss over attitude that some people have. We also looked at an example of a survival pack done for zombies.
We discussed how we're going to present the Undergarden concept and two general themes came up:
- do it in the style of the we discussed before i.e. design it as a terrible situation to live it but present it as if you're trying to sell it to someone in a cheesy kind of gloss over way. So for example, showing the undergarden with someone sleeping on the hard ground with very little food and looking quite sickly but with a voice over saying the Undergarden a better way to live.
- do it straight out negative with everything designed to make it look really terrible and depicting people struggling to survive. Make the tone of it and the message quite serious.
Most people agreed to do it the first way as it would make the whole concept more interesting. Therefore we discussed developing the idea in this way.
We decided to include the following in the presentation:
-a digital ad ( which will be the basis of our presentation)
- posters
- starter pack which will include maps, 'oyster seed card', hand book, packet of seeds among other items.
If anyone can think of anything else that should be done please feel free to say.
We discussed to kind of background the undergarden will be set in and a general idea of the story line. This is what we decided:
- the time frame would be around 2030; a couple years after climate change has already occurred and people have started adapting. The surface would be around 50 degrees Celsius ( which is what most scientist predict for areas that will become hotter) and London would become something of a barren wasteland. The infrastructure and buildings will still be there but abandoned and falling to disrepair. All currency has fallen apart and people now trade in seeds as it is rare and needed to survive.
- the story line would therefore show the city as described above with possible weather update /forecast in order to set the stage. This will then fade out into grey and the undergarden logo will be shown. The ad will then go on to show pics of the undergarden ( photoshoped pics of existing abandoned tube stations and illustrations) and people living there. The voice over will be saying something to the effect, why struggle above ground the undergarden is your best option for surviving the climate change. It will then go on to describe features of the undergarden including the starter pack and the objects within it.
The starter pack itself ( the actual bag/ box) would be designed as something eco-friendly and related to general atmosphere and theme of the undergarden.
We also discussed the concept of electricity as this was brought up by Bill before. It was decided that as this is underground, water would come from an underground water basin like those you tap into form a well. Therefore we could possibly use hydroelectricity i.e a wheel spinning by water power to generate electricity in order to generate electricity. That way the solution is a green one and is not harming the environment anymore.
It was also suggested at the end after the advert has finished that we put a statement saying something to the effect of our future doesn't look very bright if we continue they way we do. Do your part to stop climate change now. However this was not agreed upon.
The work was therefore divided this way:
Digital ad - Martin ( focus on the illustrations and images) and Arthur ( focus on the story line and putting it together in after effects)
Harry - design logo, undergarden map, 'oyster seed card' and starter kit hand book
Hanna- design the starter pack and conceptualize more items to put in it.
Lynda - to work on posters
Tom - help work on posters
Marcela - work with Hanna on the starter pack and items to go in it ( to be honest we didn't discuss this but this is my suggestion, if anyone has a better one please feel free to say)
Everyone will also work on general images of what the undergarden could look like that could be incorporated into various pieces. A colour scheme was decided in order to ensure every one's work is consistent with each others. The colours chosen were: green, blue (in limited amounts), white and grey. Harry will send he logo by this weekend in order to give an idea of the shades etc.
Right that's about it. As always everyone please feel free to make comments and suggestions.
Cheers Lynda
We looked over some research done by Martin, which highlighted a game designed to make fun out of the cold war, advertising a really bad event as something positive thus highlighting the kind of ignorance and gloss over attitude that some people have. We also looked at an example of a survival pack done for zombies.
We discussed how we're going to present the Undergarden concept and two general themes came up:
- do it in the style of the we discussed before i.e. design it as a terrible situation to live it but present it as if you're trying to sell it to someone in a cheesy kind of gloss over way. So for example, showing the undergarden with someone sleeping on the hard ground with very little food and looking quite sickly but with a voice over saying the Undergarden a better way to live.
- do it straight out negative with everything designed to make it look really terrible and depicting people struggling to survive. Make the tone of it and the message quite serious.
Most people agreed to do it the first way as it would make the whole concept more interesting. Therefore we discussed developing the idea in this way.
We decided to include the following in the presentation:
-a digital ad ( which will be the basis of our presentation)
- posters
- starter pack which will include maps, 'oyster seed card', hand book, packet of seeds among other items.
If anyone can think of anything else that should be done please feel free to say.
We discussed to kind of background the undergarden will be set in and a general idea of the story line. This is what we decided:
- the time frame would be around 2030; a couple years after climate change has already occurred and people have started adapting. The surface would be around 50 degrees Celsius ( which is what most scientist predict for areas that will become hotter) and London would become something of a barren wasteland. The infrastructure and buildings will still be there but abandoned and falling to disrepair. All currency has fallen apart and people now trade in seeds as it is rare and needed to survive.
- the story line would therefore show the city as described above with possible weather update /forecast in order to set the stage. This will then fade out into grey and the undergarden logo will be shown. The ad will then go on to show pics of the undergarden ( photoshoped pics of existing abandoned tube stations and illustrations) and people living there. The voice over will be saying something to the effect, why struggle above ground the undergarden is your best option for surviving the climate change. It will then go on to describe features of the undergarden including the starter pack and the objects within it.
The starter pack itself ( the actual bag/ box) would be designed as something eco-friendly and related to general atmosphere and theme of the undergarden.
We also discussed the concept of electricity as this was brought up by Bill before. It was decided that as this is underground, water would come from an underground water basin like those you tap into form a well. Therefore we could possibly use hydroelectricity i.e a wheel spinning by water power to generate electricity in order to generate electricity. That way the solution is a green one and is not harming the environment anymore.
It was also suggested at the end after the advert has finished that we put a statement saying something to the effect of our future doesn't look very bright if we continue they way we do. Do your part to stop climate change now. However this was not agreed upon.
The work was therefore divided this way:
Digital ad - Martin ( focus on the illustrations and images) and Arthur ( focus on the story line and putting it together in after effects)
Harry - design logo, undergarden map, 'oyster seed card' and starter kit hand book
Hanna- design the starter pack and conceptualize more items to put in it.
Lynda - to work on posters
Tom - help work on posters
Marcela - work with Hanna on the starter pack and items to go in it ( to be honest we didn't discuss this but this is my suggestion, if anyone has a better one please feel free to say)
Everyone will also work on general images of what the undergarden could look like that could be incorporated into various pieces. A colour scheme was decided in order to ensure every one's work is consistent with each others. The colours chosen were: green, blue (in limited amounts), white and grey. Harry will send he logo by this weekend in order to give an idea of the shades etc.
Right that's about it. As always everyone please feel free to make comments and suggestions.
Cheers Lynda
Tuesday, 10 November 2009
Mondays class
For those who missed last class, here's a brief recap:
The class was given 45 minutes in which to prepare their topic for presentation. In this time Marianne spoke to us in which we discussed our problem and the comments Bill made to us last week. She basically then said that our original concept was a good one and that she really liked it despite Bill's comments against it. She also said that the project doesn't have to be quite as experimental as we thought it had to be and can be done simply as a presentation within the class room setting. She therefore suggested we aim to do it within the class room setting and gave suggestions as to how to make it more interactive such as the use of pop-out posters and interactive projections as suggested by Arthur.
The group therefore decided to stick with the Undergarden idea and recreate the concept in the classroom for the presentation. During our time presenting Annabelle suggested we develop an emergency kit to hand out containing the 'basics' you would need for living underground as well as consider how you convey/recreate the feeling of living underground to the class such as the darkness, being cold etc. Bill after much debate suggested we provide an introductory scene/explanation in which explain why we would have moved underground to live and based this around research on climate change (so for eg we could say because climate change predicts temperature to rise in certain areas, we develop this based on concept that London's surface has heated up so much that is unbearable to live on and thus Britain has retreated underground).
It was also emphasised to the class in general that we have test runs of whatever it is we're doing before the day of the presentations. Also that during lecture times everyone should bring work with them to work within that time period so no one should be leaving before the class is done.
Among ourselves we also decided that our message should be something like:
Creating a glimpse into the future depicting a dreadful and uncomfortable future so that it motivates us to act now to prevent this happening and preserve our way of life.
Of course this needs to be tidied up and made to sound more catchy and a slogan around this needs to be developed to put on posters etc.
A suggestion was also made to hand out packets of seeds designed like oyster cards.
We also decided to meet on Thursday at 12:00pm in order to discuss what we would like to include the presentation, what kind of layout we should follow, how interactive are we going to make it etc. We therefore decided that by the end of this meeting we should know exactly what we're doing and have assigned individual work to everyone.
I therefore would really like to appeal to everyone to come to this meeting and participate so that we can effectively get things done. I personally do not feel comfortable assigning work to someone who isn't present at the meeting especially if they haven't turned up to numerous meetings. So please all make a special effort to attend.
As usual I would appreciate any comments and feedback.
Cheers
Lynda
The class was given 45 minutes in which to prepare their topic for presentation. In this time Marianne spoke to us in which we discussed our problem and the comments Bill made to us last week. She basically then said that our original concept was a good one and that she really liked it despite Bill's comments against it. She also said that the project doesn't have to be quite as experimental as we thought it had to be and can be done simply as a presentation within the class room setting. She therefore suggested we aim to do it within the class room setting and gave suggestions as to how to make it more interactive such as the use of pop-out posters and interactive projections as suggested by Arthur.
The group therefore decided to stick with the Undergarden idea and recreate the concept in the classroom for the presentation. During our time presenting Annabelle suggested we develop an emergency kit to hand out containing the 'basics' you would need for living underground as well as consider how you convey/recreate the feeling of living underground to the class such as the darkness, being cold etc. Bill after much debate suggested we provide an introductory scene/explanation in which explain why we would have moved underground to live and based this around research on climate change (so for eg we could say because climate change predicts temperature to rise in certain areas, we develop this based on concept that London's surface has heated up so much that is unbearable to live on and thus Britain has retreated underground).
It was also emphasised to the class in general that we have test runs of whatever it is we're doing before the day of the presentations. Also that during lecture times everyone should bring work with them to work within that time period so no one should be leaving before the class is done.
Among ourselves we also decided that our message should be something like:
Creating a glimpse into the future depicting a dreadful and uncomfortable future so that it motivates us to act now to prevent this happening and preserve our way of life.
Of course this needs to be tidied up and made to sound more catchy and a slogan around this needs to be developed to put on posters etc.
A suggestion was also made to hand out packets of seeds designed like oyster cards.
We also decided to meet on Thursday at 12:00pm in order to discuss what we would like to include the presentation, what kind of layout we should follow, how interactive are we going to make it etc. We therefore decided that by the end of this meeting we should know exactly what we're doing and have assigned individual work to everyone.
I therefore would really like to appeal to everyone to come to this meeting and participate so that we can effectively get things done. I personally do not feel comfortable assigning work to someone who isn't present at the meeting especially if they haven't turned up to numerous meetings. So please all make a special effort to attend.
As usual I would appreciate any comments and feedback.
Cheers
Lynda
Monday, 2 November 2009
today
For those who missed:
Today I called both London Ungerground and London Transport Museum and although they use to rent out Aldwych station they no longer do due to Health and Safety reasons. Nor do they do so for any other station. So unless someone else has any contacts or we seek in illegally, the disused tube station is out.
Therefore those of us that turned up today discussed in what way we can slightly modify the idea in order to move forward. We came up with 4 possiblilities:
- use an abandoned building instead
-use different phone boxes acorss london
-go the opposite way and create an environment you can see and hold in your hands.
- a gorilla type campaign where we sneak in quickly do something and run out.
However we then had a talk with Bill and this is what he said:
- our idea is a great INITIAL concept but needs to be further refined.
- we need to figure out exactly the MESSAGE we're trying to convey and develop the idea around that so that we have one CENTRALIZED point.
- we need to start really pulling the project together fast as we are far behind the point we should be at this point in time.
-the message that we convey should be backed by research.
So it was sugeested that we come up with some ideas as to what this message would be and develop possible slogans keeping our theme in mind so that we can modify the idea around the slogan.
We also decided to meet on Thursday at 12:00pm to discuss these slogans and develop the project from there. We will meet on the 6th floor as usual. Once again please make every effort to attend as we are yet to have a meeting with every group member.
Again if I missed anything please feel free to say.
Today I called both London Ungerground and London Transport Museum and although they use to rent out Aldwych station they no longer do due to Health and Safety reasons. Nor do they do so for any other station. So unless someone else has any contacts or we seek in illegally, the disused tube station is out.
Therefore those of us that turned up today discussed in what way we can slightly modify the idea in order to move forward. We came up with 4 possiblilities:
- use an abandoned building instead
-use different phone boxes acorss london
-go the opposite way and create an environment you can see and hold in your hands.
- a gorilla type campaign where we sneak in quickly do something and run out.
However we then had a talk with Bill and this is what he said:
- our idea is a great INITIAL concept but needs to be further refined.
- we need to figure out exactly the MESSAGE we're trying to convey and develop the idea around that so that we have one CENTRALIZED point.
- we need to start really pulling the project together fast as we are far behind the point we should be at this point in time.
-the message that we convey should be backed by research.
So it was sugeested that we come up with some ideas as to what this message would be and develop possible slogans keeping our theme in mind so that we can modify the idea around the slogan.
We also decided to meet on Thursday at 12:00pm to discuss these slogans and develop the project from there. We will meet on the 6th floor as usual. Once again please make every effort to attend as we are yet to have a meeting with every group member.
Again if I missed anything please feel free to say.
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